Capturing the Qualified Customer

With €473 million ($416 million) in 2001, online shopping in Spain remains small compared to more established and larger European markets such as the UK’s €4.3 billion ($3.78 billion) or Germany’s €3.1 billion ($2.72 billion). While overall reach and shopping expenditure will increase by 56 percent until 2006, retailers must focus on increasing stickiness rather than merely attracting more visitors.