Collaborative new product development environments: implications for supply chain management.: An article from: Journal of Supply Chain Management

This digital document is an article from Journal of Supply Chain Management, published by Thomson Gale on June 22, 2007. The length of the article is 10015 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: Input from managers at manufacturing firms was utilized to learn more about the state of new product development (NPD). This study confirms that many firms do not take an integrated approach to NPD despite the advantages of doing so. Senior managers can assist in attaining higher levels of customer satisfaction by shaping organizational settings conducive to collaborative NPD. Supply chain managers can promote integrated NPD by championing the inclusion of manufacturing, suppliers and customers.

Citation Details
Title: Collaborative new product development environments: implications for supply chain management.
Author: Chong Leng Tan
Publication:Journal of Supply Chain Management (Magazine/Journal)
Date: June 22, 2007
Publisher: Thomson Gale
Volume: 43 Issue: 3 Page: 2(14)

Distributed by Thomson Gale