Paid Listing Enablers: Deciphering the Marketplace

Advertisers will spend more than $1.6 billion on paid search in 2003, and $4.3 billion annually by 2008. Because search marketing has become increasingly complex, paid listing enablers* such as Go Toast and Did-It have risen to help manage these campaigns. Key Questions What is the market for paid listing enablers? Which services do paid listing enablers provide? What should marketers look for in paid listing enablers? Lead Analyst: Nate Elliott Contributing Analysts: David Card, Gary Stein