E-commerce for successful franchisors: e-commerce may be an excellent source of revenue for franchise systems; however, it has a number of potential ... RESCUE): An article from: Franchising World

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Citation Details
Title: E-commerce for successful franchisors: e-commerce may be an excellent source of revenue for franchise systems; however, it has a number of potential problems that franchise companies must avoid.(TECHNOLOGY TO THE RESCUE)
Author: John Rogers
Publication:Franchising World (Magazine/Journal)
Date: August 1, 2007
Publisher: Thomson Gale
Volume: 39 Issue: 8 Page: 23(2)

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