A guest in our living room: the television newscaster before the rise of the dominant anchor.: An article from: Journal of Broadcasting & Electronic Media

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From the author: A popular misconception about television news in this country is that it has always been built around a dominant anchor. This historical study reveals an important era in the mid-1940s at CBS when the focus was on visualization possibilities for each story. The crew first considered the newscaster a liability and concentrated on graphics, film, animation, and other visual tools; later experimenting with what kind of person suited the visual medium. While three anchors, (Dan Rather, Walter Cronkite, and Douglas Edwards), spanned 57 years at CBS, at least a dozen men sat in the chair from 1944 to 1948.

Citation Details
Title: A guest in our living room: the television newscaster before the rise of the dominant anchor.
Author: Mike Conway
Publication:Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: September 1, 2007
Publisher: Thomson Gale
Volume: 51 Issue: 3 Page: 457(22)

Distributed by Thomson Gale