The pigskin and the picture tube: the National Football League's first full season on the CBS Television Network.(Columbia Broadcasting System): An ... Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Thomson Gale on September 1, 2007. The length of the article is 10001 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This article describes the efforts of the Columbia Broadcasting System to telecast the National Football League's 1956 season on the CBS Television Network. The network established a pattern of multiple regional telecasts and a shift from local to network control of professional football telecasts. Drawing on historical documents and oral history interviews, the article describes the conditions that led CBS to consider telecasting professional football. In addition, it examines the negotiations between the network and the NFL as well as the technical and contractual challenges that CBS had to overcome for professional football's first full season on network television.

Citation Details
Title: The pigskin and the picture tube: the National Football League's first full season on the CBS Television Network.(Columbia Broadcasting System)
Author: Dale L. Cressman
Publication:Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: September 1, 2007
Publisher: Thomson Gale
Volume: 51 Issue: 3 Page: 479(19)

Distributed by Thomson Gale