Optimizing markets for your franchise: achieve maximum market optimization with minimal "cannibalization" of customers through customer analytics.(FW ... An article from: Franchising World

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Citation Details
Title: Optimizing markets for your franchise: achieve maximum market optimization with minimal "cannibalization" of customers through customer analytics.(FW FOCUS: MARKETING)
Author: Tom Buxton
Publication:Franchising World (Magazine/Journal)
Date: September 1, 2007
Publisher: Thomson Gale
Volume: 39 Issue: 9 Page: 67(3)

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