Bob Bly shows there's more to white paper marketing than just white papers--including edu-marketing.(Marketing): An article from: The Newsletter on Newsletters

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Citation Details
Title: Bob Bly shows there's more to white paper marketing than just white papers--including edu-marketing.(Marketing)
Author: Roger C. Parker
Publication:The Newsletter on Newsletters (Newsletter)
Date: September 30, 2007
Publisher: Thomson Gale
Volume: 44 Issue: 15 Page: 3(2)

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