Retail Marketing JH328(Chinese Edition)

Paperback. Pub Date: 2004 Pages: 443 Language: Chinese Publisher: National Machinery Industry Press. author of the book where the UK is one of the most developed countries in the world of retail . this outstanding performance in the country's highly centralized retail . British born a lot of good in the world -renowned retailers . including Marks & Spencer . Body Company . Boots . and now . more and more Chinese urban residents know the B & Q brand. Tesco also has plans to enter the Chinese market . the UK retail brands are the subjects of this book is the author's partner . Of course . the advantages of this book is that the author will not only be familiar with the UK retail and analysis . The author 's grasp of cutting-edge marketing techniques . especially for a comprehensive understanding of retail marketing for the technology. but also makes this book a retail marketin...