Why Business Models Need to Open Up
Book Details
Author(s)
Henry Chesbrough
Publisher
Harvard Business School Press
ISBN / ASIN
B00122HDHI
ISBN-13
978B00122HDH3
Availability
Available for download now
Sales Rank
#7,346,609
Marketplace
United States 🇺🇸
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Description
In this chapter, the author describes the concept of open business models and why open innovation makes so much economic sense, examining how markets for ideas are driving innovation in the chemicals industry, the pharmaceutical industry, and the entertainment industry.
