The Impact of a Stronger IP on the Business Model
Book Details
Author(s)
Henry Chesbrough
Publisher
Harvard Business School Press
ISBN / ASIN
B00122HDIC
ISBN-13
978B00122HDI3
Availability
Available for download now
Sales Rank
#10,356,722
Marketplace
United States 🇺🇸
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Description
This chapter discusses how to link your IP protection to your business model. It also explores how to leverage your under-utilized IP coverage to either enter new markets or obtain revenues from others in those markets.
