The Impact of a Stronger IP on the Business Model
Book Details
Author(s)Henry Chesbrough
PublisherHarvard Business School Press
ISBN / ASINB00122HDIC
ISBN-13978B00122HDI3
AvailabilityAvailable for download now
Sales Rank10,356,722
MarketplaceUnited States 🇺🇸
Description
This chapter discusses how to link your IP protection to your business model. It also explores how to leverage your under-utilized IP coverage to either enter new markets or obtain revenues from others in those markets.
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