Selling points: green this, green that. Have our biggest corporations seen the light? Green marketing guru Joel Makower thinks their conversion may ... & A)(Interview): An article from: OnEarth
Book Details
Author(s)Lisa Selin Davis
PublisherThomson Gale
ISBN / ASINB0012IZWRK
ISBN-13978B0012IZWR5
AvailabilityAvailable for download now
Sales Rank12,339,189
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from OnEarth, published by Thomson Gale on January 1, 2008. The length of the article is 1559 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Selling points: green this, green that. Have our biggest corporations seen the light? Green marketing guru Joel Makower thinks their conversion may actually be for real.(Q & A)(Interview)
Author: Lisa Selin Davis
Publication:OnEarth (Magazine/Journal)
Date: January 1, 2008
Publisher: Thomson Gale
Volume: 29 Issue: 4 Page: 15(2)
Article Type: Interview
Distributed by Thomson Gale
Citation Details
Title: Selling points: green this, green that. Have our biggest corporations seen the light? Green marketing guru Joel Makower thinks their conversion may actually be for real.(Q & A)(Interview)
Author: Lisa Selin Davis
Publication:OnEarth (Magazine/Journal)
Date: January 1, 2008
Publisher: Thomson Gale
Volume: 29 Issue: 4 Page: 15(2)
Article Type: Interview
Distributed by Thomson Gale
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