Sexual and violent imagery in movie previews: effects on viewers' perceptions and anticipated enjoyment.(Report): An article from: Journal of Broadcasting & Electronic Media

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From the author: Two experiments were conducted to explore the contributions of sexual and violent images contained in movie previews on viewers' anticipated perceptions and enjoyment of previewed films. In neither study were portrayals of sex or violence directly associated with greater anticipated enjoyment. However, both studies provided evidence that sexual and violent portrayals may indirectly enhance viewers" enjoyment via perceptions of heightened suspense (Study 1) or heightened humor (Study 2). These results are discussed in terms of viewers' responses to media images of sexuality and violence, and the importance of these portrayals in the marketing of motion pictures.

Citation Details
Title: Sexual and violent imagery in movie previews: effects on viewers' perceptions and anticipated enjoyment.(Report)
Author: Mary Beth Oliver
Publication:Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: December 1, 2007
Publisher: Thomson Gale
Volume: 51 Issue: 4 Page: 596(19)

Article Type: Report

Distributed by Thomson Gale