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Marketing Metrics: Measuring Sales Force Effectiveness and Channel Management (Chapter 6)

Name: Marketing Metrics: Measuring Sales Force Effectiveness and Channel Management (Chapter 6)
Author: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
ISBN: 978B0016CCC89

AuthorPaul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

PublisherPearson Prentice Hall

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Book Details

Author(s)Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

PublisherPearson Prentice Hall

ISBN / ASINB0016CCC8O

ISBN-13978B0016CCC89

MarketplaceIndia 🇮🇳

Marketing Metrics: Measuring Sales Force Effectiveness and Channel Management (Chapter 6)

Book Details

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