HOW TO BUILD BUSINESS LETTERS THAT COMMAND ATTENTION, STIR DE- SIRE, BRING ORDERS HOW TO PUT THE PERSONAL TOUCH INTO A LETTER HAND- LING INQUIRIES, COMPLAINTS AND COL- LECTIONS ACTUAL LETTERS THAT HAVE BROUGHT RESULTS
247 VITAL POINTS FOR MAKING LETTERS BRING RESULTS, GATHERED OUT OF 1,200 ACTUAL LETTERS