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Strategic brand Management: Buldibng, Measuring, and Managing Brand Equity

AuthorKevin Lane Keller
PublisherPrentice Hall of India
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Book Details

Author(s)Kevin Lane Keller
PublisherPrentice Hall of India
ISBN / ASINB001BBRCC6
ISBN-13978B001BBRCC1
MarketplaceUnited States  🇺🇸

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