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Strategic Brand Management: Building, Measuring, and Managi…
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Author
Kevin Lane Keller
Publisher
PH
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Book Details
Author(s)
Kevin Lane Keller
Publisher
PH
ISBN / ASIN
B00ZWCF434
ISBN-13
978B00ZWCF439
Marketplace
United States 🇺🇸
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