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Undressing the Mind of the Consumer: Introduction to Deep Metaphors

AuthorGerald Zaltman, Lindsay Zaltman
PublisherHarvard Business School Press
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Book Details

Author(s)Gerald Zaltman, Lindsay Zaltman
PublisherHarvard Business School Press
ISBN / ASINB001GLLPK6
ISBN-13978B001GLLPK1
MarketplaceFrance  🇫🇷

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