Identifying Nonconsumers: Uncovering New Routes for Growth
Book Details
Publisher
Harvard Business School Press
ISBN / ASIN
B001GLLPTW
ISBN-13
978B001GLLPT1
Availability
Available for download now
Marketplace
United States 🇺🇸
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Description
Finding ways to connect with nonconsumers is one of the best methods for internal innovators to position disruption as an opportunity instead of a threat. This chapter describes how to identify specific constraints on consumption, and how to begin conceptualizing ideas to reach nonconsumers.
