Identifying Overshot Customers: Uncovering New Routes for Growth
Book Details
PublisherHarvard Business School Press
ISBN / ASINB001GLLPU6
ISBN-13978B001GLLPU1
AvailabilityAvailable for download now
Sales Rank11,728,643
MarketplaceUnited States 🇺🇸
Description
At the heart of the disruptive innovation model is the concept of overshooting, that is, providing too much performance for a given group of customers. This chapter describes overshooting in detail, laying out the strategic choices an incumbent and an entrant face when overshooting occurs.
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