Identifying Overshot Customers: Uncovering New Routes for Growth
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Book Details
Publisher
Harvard Business School Press
ISBN / ASIN
B001GLLPU6
ISBN-13
978B001GLLPU1
Marketplace
India 🇮🇳
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Description
At the heart of the disruptive innovation model is the concept of overshooting, that is, providing too much performance for a given group of customers. This chapter describes overshooting in detail, laying out the strategic choices an incumbent and an entrant face when overshooting occurs.
