Strategy as Stretch: Competing for the Future
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Book Details
Author(s)
Gary Hamel, C. K. Prahalad
Publisher
Harvard Business School Press
ISBN / ASIN
B001GLLRBS
ISBN-13
978B001GLLRB1
Marketplace
France 🇫🇷
Description
It is not cash that fuels the journey to industry leadership, but the mobilization of a company's emotional and creativity energy. This chapter illustrates why getting to the future first is more a function of resourcefulness than resources.
