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The Memory of the Future: Anticipating Your Reaction to Change

Name: The Memory of the Future: Anticipating Your Reaction to Change
Author: Arie P. De Geus
ISBN: 978B001GLLRO1

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Book Details

ISBN / ASINB001GLLROK

ISBN-13978B001GLLRO1

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This chapter tests five commonly held theories about why managers fail to anticipate, and react to, change in a productive manner.