Roots of Unreason, Sources of Power: The Social Entrepreneurs Who Are Changing the World

The authors argue that during periods of extraordinary volatility, disruption, and change, the best place to look for clues to tomorrow's revolutionary business models is at the fringes of the current dysfunctional system. In this chapter, readers meet a new generation of social and environmental entrepreneurs--"unreasonable" people who are pioneering future markets where most would see nightmarish risks.