Getting the word out: building a co-op program: aim for flawless execution of your advertising plan, but be prepared to change strategies if your ... An article from: Franchising World

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Citation Details
Title: Getting the word out: building a co-op program: aim for flawless execution of your advertising plan, but be prepared to change strategies if your customer base shifts.(FW FOCUS: MARKETING)
Author: Chris Prasifka
Publication:Franchising World (Magazine/Journal)
Date: September 1, 2008
Publisher: International Franchise Association
Volume: 40 Issue: 9 Page: 56(3)

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