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Gain Credibility and Buy-In: CMO Strategies for Facilitating Silo Cooperation

AuthorDavid Aaker
PublisherHarvard Business School Press
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Book Details

Author(s)David Aaker
PublisherHarvard Business School Press
ISBN / ASINB001JKV568
ISBN-13978B001JKV568
MarketplaceUnited States  🇺🇸

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