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Adapt the Master Brand to Silo Markets: Developing a Master Brand Strategy

AuthorDavid Aaker
PublisherHarvard Business School Press
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Book Details

Author(s)David Aaker
PublisherHarvard Business School Press
ISBN / ASINB001JKV572
ISBN-13978B001JKV575
MarketplaceUnited States  🇺🇸

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