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Prioritize Brands in the Portfolio: Developing a Brand Portfolio Strategy in a Silo Environment Buy on Amazon

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Prioritize Brands in the Portfolio: Developing a Brand Portfolio Strategy in a Silo Environment

AuthorDavid Aaker
PublisherHarvard Business School Press
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Book Details

Author(s)David Aaker
PublisherHarvard Business School Press
ISBN / ASINB001JKV57C
ISBN-13978B001JKV575
MarketplaceFrance  🇫🇷

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