The 2009 Import and Export Market for Yogurt in Japan

On the demand side, exporters and strategic planners focusing on yogurt in Japan face a number of questions. Which countries are supplying yogurt to Japan? How important is Japan compared to others in terms of the entire global and regional market? How much do the imports of yogurt vary from one country of origin to another in Japan? On the supply side, Japan also exports yogurt. Which countries receive the most exports from Japan? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for yogurt in Japan. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for yogurt for those countries serving Japan via exports, or supplying from Japan via imports. It does so for the current year based on a variety of key historical indicators and econometric models.