Creating a single Yamaha: how high gas prices helped bring the disparate Yamaha divisions together around common goals: spurring retail sales and ... MARKETING): An article from: Music Trades

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Citation Details
Title: Creating a single Yamaha: how high gas prices helped bring the disparate Yamaha divisions together around common goals: spurring retail sales and burnishing the crossed tuning fork emblem.(INDUSTRY MARKETING)
Author: Gale Reference Team
Publication:Music Trades (Magazine/Journal)
Date: January 1, 2009
Publisher: Music Trades Corp.
Volume: 156 Issue: 12 Page: 99(3)

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