The new smell of clean: fragrance in household products is a key component in closing the sale. No wonder why more marketers are opting for ... from: Household & Personal Products Industry

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Citation Details
Title: The new smell of clean: fragrance in household products is a key component in closing the sale. No wonder why more marketers are opting for sophisticated fragrance notes for their laundry care formulas and hard surface cleaners.
Author: Lindsay Elkins
Publication:Household & Personal Products Industry (Magazine/Journal)
Date: January 1, 2009
Publisher: Rodman Publishing
Volume: 46 Issue: 1 Page: 69(4)

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