Tapping into beer profits: category management in beer retailing focuses on maintaining and increasing profitability in a so-called recession-proof category.: An article from: Beverage Dynamics

This digital document is an article from Beverage Dynamics, published by Bev-AL Communications, Inc. on January 1, 2009. The length of the article is 1613 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Tapping into beer profits: category management in beer retailing focuses on maintaining and increasing profitability in a so-called recession-proof category.
Author: Renee Pas
Publication:Beverage Dynamics (Magazine/Journal)
Date: January 1, 2009
Publisher: Bev-AL Communications, Inc.
Volume: 121 Issue: 1 Page: 33(4)

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