Understanding the End User: What Sells BI-Related Services

This IDC study answers the following questions:

How fast has business intelligence adoption grown in Canada? Which BI software vendors have the highest install base, and which have the highest mindshare among active buyers of BI solutions over the next 12 months? What are the drivers and inhibitors for BI adoption in Canada? How much do IT decision makers expect to spend on BI over the next 12 months? What are the preferred contract, channel, and support models for Canadian IT decision makers, and what do they think of software as a service (SaaS) in the BI context?

Canada's BI solution services market grew in 2008, driven by the continuation of Canada's strong macroeconomic environment, in combination with the emerging desire to improve business process efficiencies. "Solution vendors need to understand the mindset of Canadian BI buyers in today's economy," says Nigel Wallis, research manager, Application Services. "In today's rapidly changing economic environment, both IT decision makers and business executives will turn to business intelligence and analytics to obtain the real-time information they need to make better decisions faster across a number of core business processes, such as supply chains, customer management, finance, and accounting as well as responding to an increasingly complex regulatory environment."