The Pragmatic Marketer: Volume 7 Issue 2

The journal for technology product management and marketing professionals. In this issue: End Boring Marketing Now: Why a focus on sales leads and marketing ROI causes online marketing failure by David Meerman Scott; How to Turn Sales Engieneers into Your Biggest Fans by Darrin Mourer; Goals, Readiness and Constraints: The Three Dimensions of Product Launch by David Daniels; I Know Nothing About Product Naming (but that Doesn't Stop Me from Doing It!) by April Dunford