The effects of viewing Grey's Anatomy on perceptions of doctors and patient satisfaction.(Report): An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on March 1, 2009. The length of the article is 7826 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

From the author: The present investigation applies cultivation theory to describe the role of viewing Grey's Anatomy on patients" predispositions. Results demonstrate that heavy viewers of Grey's Anatomy perceive this program to be credible. Credibility was positively associated with a perception that real-world doctors are courageous. A direct association did not emerge between Grey's Anatomy viewing and a perception that doctors are courageous, although an indirect effect emerged, mediated through credibility. A positive association emerged between perceptions that doctors are courageous and patient satisfaction. Results are discussed with an emphasis on the role of entertainment programs in cultivating patients" predispositions about medical doctors.

Citation Details
Title: The effects of viewing Grey's Anatomy on perceptions of doctors and patient satisfaction.(Report)
Author: Brian L. Quick
Publication:Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: March 1, 2009
Publisher: Broadcast Education Association
Volume: 53 Issue: 1 Page: 38(18)

Article Type: Report

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