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Customer Experience Improvement Momentum

Book Details

Author(s)Lynn Hunsaker
ISBN / ASINB0026L612C
ISBN-13978B0026L6127
Sales Rank1,841,102
MarketplaceUnited States  🇺🇸

Description

Build and maintain momentum for customer experience improvement through practical employee engagement tools. Gain cooperation across organizations and channels and agree on common definitions of customer metrics and priorities. Improve customer-centricity within your culture and fix broken linkages between data and actions, incentives and behaviors, and survey results and business results. Learn how to use systems thinking, change management and internal branding for big gains in return on investment for customer programs.

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