The Art and Science of Blogger Relations

Top selling author and new media expert Brian Solis shares his insights and experiences on the strategies and practices associated with successful blogger relations. The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part "un" common sense, part market expert, part enthusiast, and part customer, together, this guide will help you embody the new techniques and mastery necessary to effectively excel in media, analyst, and blogger relations today and tomorrow - while building long term, meaningful relationships along the way.