Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine) (Hardback) - Common
Book Details
Author(s)By (author) Jon Steel
PublisherJohn Wiley & Sons Inc
ISBN / ASINB002A7QHTO
ISBN-13978B002A7QHT3
Sales Rank99,999,999
MarketplaceUnited States 🇺🇸
Description
Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
