Aligning your ducks: marketing organizational structure should line up perfectly with the bank's strategic plan and vision. Unfortunately marketing at ... essay): An article from: ABA Bank Marketing

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Citation Details
Title: Aligning your ducks: marketing organizational structure should line up perfectly with the bank's strategic plan and vision. Unfortunately marketing at many community banks is structured on an "ad hoc" basis--forcing it to react to market conditions--rather than being proactive.(Strategic Marketing)(Viewpoint essay)
Author: John Matheny
Publication:ABA Bank Marketing (Magazine/Journal)
Date: May 1, 2009
Publisher: Bank Marketing Assn.
Volume: 41 Issue: 4 Page: 32(6)

Article Type: Viewpoint essay

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