Make-up in Japan to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Make-up in Japan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

• Contains information on 4 categories: Eye make-up,Face make-up,Lip make-up and Nail make-up
• Provides market value, volume, expenditure and consumption data by market, category and segment
• Includes company and brand share data by categories

Highlights

The market for Make-up in Japan increased between 2002-2007, growing at an average annual rate of 1.4%.

The leading company in the market in 2007 was Shiseido Company, Limited. The second-largest player was Kao Corporation with Procter & Gamble Company, The in third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the Make-up markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting