'Audience-free' measurement: high-quality metrics without surveys: there's a good chance that the data you need already exists in your organization. ... scale): An article from: Communication World

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Citation Details
Title: 'Audience-free' measurement: high-quality metrics without surveys: there's a good chance that the data you need already exists in your organization. You just need to find it.(economies of scale)
Author: Angela D. Sinickas
Publication:Communication World (Magazine/Journal)
Date: May 1, 2009
Publisher: International Association of Business Communicators
Volume: 26 Issue: 3 Page: 24(4)

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