The 2009-2014 Outlook for Unitary Single Package Air Conditioners with 54,000 to 64,999 BTU Per Hour Excluding Horizontal in India

This econometric study covers the latent demand outlook for unitary single package air conditioners with 54,000 to 64,999 BTU per hour excluding horizontal across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 1,600 cities in India. For each city in question, the percent share the city is of it's state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-a-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for unitary single package air conditioners with 54,000 to 64,999 BTU per hour excluding horizontal. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.