Baby food in New Zealand to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Baby food in New Zealand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

• Contains information on 5 categories: Bottled Baby Food, Canned Baby Food, Baby cereals, Baby Snacks and Other Baby Foods
• Provides market value, volume, expenditure and consumption data by market, category and segment
• Includes company and brand share data by categories

Highlights

The market for Baby food in New Zealand increased between 2002-2007, growing at an average annual rate of 2.2%.

The leading company in the market in 2007 was H.J. Heinz Company. The second-largest player was Groupe Danone with Nestle S.A. in third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the Baby food markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting