College football and student quality: an advertising effect or culture and tradition?(Report): An article from: The American Journal of Economics and Sociology
Book Details
Author(s)D. Randall Smith
PublisherBlackwell Publishers Ltd.
ISBN / ASINB002D5ZQ8Q
ISBN-13978B002D5ZQ81
MarketplaceFrance 🇫🇷
Description
This digital document is an article from The American Journal of Economics and Sociology, published by Blackwell Publishers Ltd. on April 1, 2009. The length of the article is 10070 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
From the author: Intercollegiate sports are said to generate positive advertising that produces many benefits to the host school. Donations, applications, and the academic quality of the student body are some of the mission outcomes thought to rise with the fortunes of the football team. The present study tests these claims for three measures of the academic quality of the entering classes on a 12-year panel of the 233 colleges and universities competing at the highest levels of football. Results show clear positive effects attributable to the football program, though those effects are more the result of the football culture and tradition at the school than the on-field performance of the team. Any sports advertising effects of the football program are minimal when compared to the effects of nonathletic institutional characteristics on the quality of students enrolling at the school.
Citation Details
Title: College football and student quality: an advertising effect or culture and tradition?(Report)
Author: D. Randall Smith
Publication:The American Journal of Economics and Sociology (Magazine/Journal)
Date: April 1, 2009
Publisher: Blackwell Publishers Ltd.
Volume: 68 Issue: 2 Page: 553(27)
Article Type: Report
Distributed by Gale, a part of Cengage Learning
From the author: Intercollegiate sports are said to generate positive advertising that produces many benefits to the host school. Donations, applications, and the academic quality of the student body are some of the mission outcomes thought to rise with the fortunes of the football team. The present study tests these claims for three measures of the academic quality of the entering classes on a 12-year panel of the 233 colleges and universities competing at the highest levels of football. Results show clear positive effects attributable to the football program, though those effects are more the result of the football culture and tradition at the school than the on-field performance of the team. Any sports advertising effects of the football program are minimal when compared to the effects of nonathletic institutional characteristics on the quality of students enrolling at the school.
Citation Details
Title: College football and student quality: an advertising effect or culture and tradition?(Report)
Author: D. Randall Smith
Publication:The American Journal of Economics and Sociology (Magazine/Journal)
Date: April 1, 2009
Publisher: Blackwell Publishers Ltd.
Volume: 68 Issue: 2 Page: 553(27)
Article Type: Report
Distributed by Gale, a part of Cengage Learning
