U.S. Printer Page Volume 2009-2013 Forecast

This IDC study quantifies the U.S. printer page volume market opportunity and provides a forecast update to Economic Crisis Response: U.S. Printer Page Volume 2008–2012 Forecast Update (IDC #216429, March 2009) based on 2008 actual results. This forecast provides an in-depth look at the U.S. installed base and page volume forecasts for the inkjet and laser printer segments, as well as the total page volumes for these segments. This study contains quantitative as well as qualitative data analysis derived from 1996 to 2008 actual printer shipments, empirical data from IDC's hardcopy usage panel, end-user research, and survey data.

Installed base, average monthly page volumes (AMPVs), average annual page volumes (AAPVs), and total annual page volumes are forecast for the period from 2009 to 2013.

This IDC study quantifies the U.S. printer page volume market in detail, analyzing issues, trends, and changes in device usage. It contains IDC's review and forecast of the U.S. printer page volume market for 2004–2013. The printer installed base, average monthly volume, average annual monthly volume, and total page volume are presented in this document. Data for 2004–2008 is actual, whereas data for 2009–2013 is projected.

Key findings include:

• IDC anticipates a small CAGR of -2.1% for the total U.S. single-function printer page volume market from 2008 to 2013. However, there are pockets of opportunity within this market that show substantially higher growth potential.
• The product segments exhibiting the strongest page growth opportunity for vendors include the 45–69ppm monochrome laser segment and the 11–20ppm, 21–30ppm, and 45ppm+ color laser single-function printer segments.

"The substantial printer shipment declines exhibited in the fourth quarter of 2008 and the first quarter of 2009 have led to a declining installed base which, when coupled with flat and decreasing AMPVs, will lead to declining total printer page volume. The decline in total printer page volume is due to shifts in page volume from single-function printers to multifunction printers and the economic slowdown that has reduced overall economic activity. Indicators in April and May of 2009 have shown some positive signs that the economic slowdown may be decelerating. IDC's U.S. page volume printer forecast identifies the pockets of growth that exist in the single-function market, providing vendors with a target for R&D, marketing, and sales investment in order to maximize return in an increasingly competitive and difficult economy." — Jake Wang, program manager, U.S. Hardcopy Device Usage