What's the incentive? Frontline employees aren't likely to buy in to your carefully honed marketing plan unless you make it worth their while. The ... Plans): An article from: ABA Bank Marketing

This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on June 1, 2009. The length of the article is 2051 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: What's the incentive? Frontline employees aren't likely to buy in to your carefully honed marketing plan unless you make it worth their while. The National Banks of Central Texas asks branch managers to draft their own local plans, and then offers financial incentives to encourage employees to work together to achieve goals.(Marketing Plans)
Author: Brian Townley
Publication:ABA Bank Marketing (Magazine/Journal)
Date: June 1, 2009
Publisher: Bank Marketing Assn.
Volume: 41 Issue: 5 Page: 24(6)

Distributed by Gale, a part of Cengage Learning