International business environment and operations ( the English version. 11th edition of the original book )

Language:Chinese.Pub Date :2009-7-1 Pages: 651 Publisher: Machinery Industry This book describes the main contents of international business . including globalization and the impact on international business . the environment ( macroeconomic environment . political and legal environment . social and cultural environment ) on the impact of international business . international trade theory. governments and international organizations in the role of international trade . exchange rates. capital markets and multinational business finance . international business strategy and organization. global marketing . processing. supply and human resources. This book is for mba students . administrative and economic disciplines graduate students. advanced undergraduates . government agencies involved in international trade . senior managers and senior trainees and associated researchers ...