Web 2.0: the ROI case: "crowdsourcing," "wikis" and "viral branding" translate into "positive impacts on the bottom line.".(INSIGHTS FROM INSEAD): An article from: Chief Executive (U.S.)
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This digital document is an article from Chief Executive (U.S.), published by Chief Executive Group LLC on May 1, 2009. The length of the article is 1373 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details Title: Web 2.0: the ROI case: "crowdsourcing," "wikis" and "viral branding" translate into "positive impacts on the bottom line.".(INSIGHTS FROM INSEAD) Author: Soumitra Dutta Publication:Chief Executive (U.S.) (Magazine/Journal) Date: May 1, 2009 Publisher: Chief Executive Group LLC Issue: 240 Page: 42(3)