The Female Economy (Harvard Business Review)
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Book Details
Author(s)
Michael J. Silverstein, Kate Sayre
Publisher
Harvard Business School Publishing
ISBN / ASIN
B002OT6FYK
ISBN-13
978B002OT6FY2
Marketplace
France 🇫🇷
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Description
Michael J. Silverstein, a senior partner in the Boston Consulting Group's Chicago office, and Kate Sayre, a partner in the BCG's New York office, write about how women are being ignored and underestimated even though they are the largest market opportunity in the world.
This article was first published in the September 2009 issue of Harvard Business Review.
